![Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/08/19/13/img-0848-1.jpg?width=640&auto=webp&quality=75&crop=1657%3A2500%2Csmart)
Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard
![Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/08/19/11/img-0847-0.jpg?width=1200)
Go with your gut! Trust your instincts": Ganni's founder Ditte Reffstrup's tips on starting a cult fashion brand | London Evening Standard | Evening Standard
![Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup Why authenticity has been the key to Ganni's huge success – Interview with Ditte and Nicolaj Reffstrup](https://hips.hearstapps.com/hmg-prod.s3.amazonaws.com/images/ganni-lead-1536838524.jpg)